Luke J Miller

Before you start abusing me, I agree you may not be able to summarize mindset into “right” or”wrong.”  But this doesn’t mean there are parts of the makeup of your mindset that aren’t holding you back.

Specifically I wanted to talk about the “opportunity seeker”  mindset.  Let me try and sum this up (and this is from personal experience).  You will scan your email quite often looking for new stuff.  When you find that new stuff you will stop doing whatever you were doing to read the email.  You are particularly excited when that email is another pitch from a guru for himself or one his buddies.  You read the text and let yourself be taken by the request to click no the link.

You are whisked away and then let yourself be absorbed by the sales copy (or video as is the rage).  Now when this all starts you know that it is probably the same old stuff with a new “secret sauce” and you won;t be fooled.  But as the story continues you start to let the hypnotic sales process slowly change your mind.  Your inner voice goes from saying, “rubbish” to “what if.”  As soon as you say this the deal is pretty much done.

The effective marketer moves in for the kill and finishes you off.  You pull out your wallet and order like a good customer should.

If the product is electronic it may be instantly delivered.    The ordering motivation is still strong within you and you get stuck in straight away.  You read and do as instructed.  You are making progress.  All is good.

Now one of two things will happen.  You will either hit a stumbling block where the product author has left you to your own devices or maybe something is left out altogether.  You struggle to answer the questions that the little inner voice is asking.  That motivation created by the dream of riches created by the sales process is now gone.  And the voice is saying “I told you so.  I knew this was too good to be true.”  Now you are setup for the next phase of being an opportunity seeker.

Whilst you are struggling, and in opportunity seeker mode, you are now a lone soldier on a battle field.  And here comes the opposing army in the form of new pitch emails.  You allow yourself to open up one and then the next.  You follow the link and before you know it you are being carried away on another journey in sales page bliss.  You have been saved from that last dismal product by the next best “shiny” new one.

And the process repeats….

The thing is any of the products may be fine just how they are.  “Just do it” works to a point but then it is missing some pieces.  A formula of sorts for getting over the hurdles.  But that is a story for another day